Apr 225 minSustainability to sales: Highlighting 5 eco-friendly public relations campaignsMother Nature deserves some attention more than just one day each year. In honor of Earth Day, we wanted to take a look at five...
Apr 174 minFrom fame to fortune: 5 celebrities who transformed their image into successful brandsIt seems like every day, a new celebrity launches their own beauty brand—in fact, these brands experienced a sales growth of 58% in 2023....
Mar 176 minReaching the pot of gold at the end of the rainbow: PR editionLooks like the leprechauns left Alpha a different kind of gift this year … a blog post on crisis management in public relations! It...